3 Seconds to Win

You have exactly 3 seconds to convince a viewer not to swipe away.

The 'Negative Frame'

People are naturally drawn to negativity or mistakes. Instead of saying: "Here are 3 ways to grow on TikTok." Say: "You are making these 3 massive mistakes on TikTok."

The 'Secret' Frame

People want insider knowledge. Instead of: "How to edit videos." Say: "This editing trick feels illegal to know."

Test these hooks in your own videos and compare the resulting audience-retention data. A hook can help frame an opening, but it does not guarantee performance.