The Talking Head Playbook

If it's just you and a camera, you have to work harder to keep attention.

1. The B-Roll Interruption

Never stay on your face for more than 5 seconds. Cut to stock footage, screenshots, or screen recordings that illustrate what you're saying.

2. Emphasize with Emojis

When auto-captioning, ensure emojis pop up on keyword triggers. It adds color and visual anchors to your sentences.

3. The Loop

Write your script so the last sentence connects perfectly to the first sentence. When the video restarts, viewers won't realize it's looped until they've watched it twice.