The Retention Graph

If you look at your TikTok analytics, you'll see a sharp drop-off in the first 3 seconds. Your goal is to flatten that curve.

The 3-Second Rule

We've talked about hooks, but what happens at second 4? You must immediately deliver on the promise of the hook. Don't introduce yourself. Just get to the value.

Pattern Interruption

Every 3 to 5 seconds, the visual on screen must change.

• Zoom in.
• Cut to B-roll.
• Make text appear.
• Add a sound effect.

If a video feels static, the viewer gets bored and swipes.